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Creative and cultural industries

Julie LETAN
Business development manager - Creative Industries/Customer Relationships

Cultural and creative industries, a thriving scene

In Nantes Saint-Nazaire, the cultural and creative industries are part of the local identity, generating strong potential for growth and job creation. Between 1993 and 2014, they grew by 63%, exceeding all other economic sectors taken together. This thriving scene is growing in an organized fashion, thanks to the Creative Factory on the Ile de Nantes.

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Creative Factory, project accelerator

The Creative Factory Cluster and the Atlanpole technology park offer a project accelerator system with high economic potential. Every year based on a call for proposals, project leaders are selected and offered group workshops, tailored advice and coaching services.

Office space available

Many facilities are available to entrepreneurs and creatives to work and grow their businesses. They can move into Le Karting on the Ile de Nantes, La Cantine Numérique for coworking, La Centrale in Nantes, or Le Garage in Saint-Nazaire, to flesh out their creative ideas.

A wealth of study programmes

By 2020, the Ile de Nantes will have its "creative arts campus", with 4,000 students, a quarter at Masters level, and a hundred or so professors: National School of Architecture, ESMA Cinécréatis, Graphic Arts Centre, Audencia Sciencescom, School of Fine Arts, Digital Culture Centre of the University of Nantes, School of Design and École Pivaut.

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Cultural vitality conducive to creativity

Alongside Amsterdam, Berlin, Milan and Barcelona, Nantes is the only French city that is part of the ECIA network (European Creative Industries Alliance), which assesses the economic impact of creative industries.

No wonder: Nantes Saint-Nazaire is famous for its creative image, and more and more key figures of the creative industries are coming here, forming a strong sector of the local economy. More than 9,000 businesses, more than 38,000 private jobs (up 15% between 2007 and 2012 versus 5% for all other sectors), and a total of nearly 90,000 jobs! 

The creative industries represented here include design and architecture, fashion and performing arts, digital and multimedia arts, publishing, media and advertising, visual arts and video games, resulting in superior urban revitalization throughout the metro area. Nantes Saint-Nazaire has also built permanent facilities that fuel creation and attract new businesses.

A showcase of cultural creativity

On the western tip of the Ile de Nantes, the former shipyards have been redeveloped to focus on culture and creation. The unique arts project of the Machines de l'Île is a showcase of Nantes inventiveness, featuring a giant walking elephant made of metal and wood. And this is where the Creative Factory was formed, anchoring a large project that will include 15 hectares of creative businesses, grandes écoles and laboratories.

The Nantes music scene, which gave rise to famous artists like C2C and Christine and the Queens, revolves around La Fabrique, a space devoted to contemporary music with rehearsal studios and spaces for artistic creation and diffusion. In the near future, representatives of all the other arts will join them.

Alstom Halls, new site devoted to the creative arts

The Creative Factory is a project combining urban redevelopment and economic development to generate the vitality conducive to networking and growth.

At the heart of the District, the 4,000 m² of the former Alstom Halls are being redeveloped. The space will be dedicated to start-ups (in an incubator or a business park) and established businesses working in the creative arts.

Ultimately, the Halls will be home to businesses, the Cantine Numérique de Nantes, training centres, the Regional Innovation Platform dedicated to design, and even the restaurant of the Voyage à Nantes.

The flagship of the District is a cluster whose mission is to support creatives by helping them set up their business, network locally and obtain funding.

A Training Centre

And finally, many specialized schools are located in the Creative Arts District. It is already home to the National School of Architecture, ESMA Cinécréatis (school of cinema and audio-visual arts) and the Graphic Arts Centre that groups La Joliverie graphic arts school and Grafipolis printing trades school.

In autumn 2017, Audencia Sciencescom will move into a new building, the Médiacampus. And soon the School of Fine Arts and Digital Culture Centre of the University of Nantes will join them.


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Key figures

89,280

jobs in Pays de la Loire, including 38,650 Nantes Saint-Nazaire

20%

growth per year for start-ups in Nantes and 16% growth in Saint-Nazaire

90,000 m2

are set aside for businesses in the Creative Factory in Nantes

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Design : Lifestyles and working styles
Things are changing when it comes to lifestyles and working styles, what with the development of digital tech and connected objects, sustainability and new materials.
City : Creative, sustainable and connected city
Nantes' approach to building a creative, sustainable and connected city (smart city) is based on uses and community interactions, with an emphasis on smart homes, digital city (open data, connected objects), urban development, new mobility, innovative solutions for public spaces, new uses for the city and residents, enhanced quality of urban life, and nature in the city.
Care : Health, wellness and better living
Wellness at work and development of public space, e-health and community interactions, mobility and safety, health prevention and education, coordinated medical care, connected objects, data intelligence.
Media : Image, media and transmedia
The Ouest Medialab Cluster focuses on digital innovation in media and communications. Testing grounds: new digital content, new forms of writing (transmedia, brand content), dissemination of information (open data, monetization).

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